Becoming a kid-friendly restaurant: what parents really look for

A family going out to eat rarely chooses based on the menu. They choose based on one question: can we sit here for two hours without it turning into a fight. Whoever answers that question with yes gets the table.

That's good news, because the answer only depends on your kitchen to a small extent.

What parents really judge

• Is there something to do while waiting, and does it still work after ten minutes?
• Can the kids' food come out before the parents' food?
• Is there room for a stroller without half the venue having to move aside?
• Is there a relaxed response if something gets knocked over?
• Are there other families, or are you the only ones among couples who clearly wanted quiet?

The most important question a parent asks isn't 'is it tasty' but 'will this be relaxed or not'.

The kids' menu is the least important part

Almost every place has one, and it's pretty much the same everywhere. So it doesn't set you apart. What does stand out is a smaller portion of something from the regular menu, or the option to share. Parents appreciate it when their child doesn't automatically end up with chicken nuggets.

Entertainment that keeps working

Coloring pages keep a child occupied for five to ten minutes. After that they start over, or they get bored. What works longer is something with variety built in.

Games on the table via a QR code have two advantages here. There's nothing to lose or clean up, and a child can play several rounds in a row without it staying the same. Games like memory, spot the difference, and puzzles are short enough for waiting time. See the overview.

What's needed per age group

Kid-friendly isn't a single category but a range. What works for a three-year-old bores a nine-year-old within a minute.

• Up to about four: attention from a parent is the only thing that really works. What you can offer is a proper high chair and food that comes quickly.
• Four to seven: coloring, sticking, and short games that don't require reading. Memory and spot-the-difference fall into this category.
• Seven to eleven: this is the age where a child can start entertaining themselves. Puzzles, quizzes, and games against a brother or sister hold their attention longest.
• Eleven and older: they want to be treated like the rest of the table. A game the whole family joins in on works better than something made especially for children.

The age group most places aim for is four to seven, while it's actually the group above that stays seated longest and stands out most when things go wrong.

Timing in the kitchen

This is the adjustment that does the most and costs nothing. Have the kids' food go out ten minutes before the parents' food. Kids eat faster and finish sooner; if everyone starts at the same time, the kids are done while the parents are only halfway through, and that's when the restlessness starts.

What you don't need to do

A play corner is the solution people think of most often and that pays off least often. It costs space you need on a busy evening, it has to be kept clean, and it pulls kids away from the table right when the food arrives. Only do it if you genuinely have the space to spare.

What your staff needs to know

This is the part that gets skipped most often, and it matters more than the layout. Three things that make the difference between a relaxed family table and a tense one:

• Address the child, not just the parent. A child who's allowed to order for themselves sits differently at the table than a child who's talked about.
• React to spilled food before the parent apologizes. Showing up with a cloth yourself takes away the awkwardness. Waiting to be asked confirms it.
• Don't ask if everything's to their liking the moment a child is crying. Come back two minutes later.

None of these three cost money or time. They only cost someone having said it once.

The moments where it goes wrong

When a family visit goes wrong, it almost always happens at one of these three points:

1. On arrival, when it turns out there's no high chair or the table is too cramped. That sets the tone immediately.
2. Twenty minutes after ordering, when the food still hasn't arrived and the kids have nothing to do. This is the longest and heaviest moment.
3. After the main course, when the parents still want coffee and the kids are done. Here a business loses the add-on order that would otherwise have happened.

Points two and three are both waiting time, and both solvable with something a child can do on their own.

Show it before they're inside

Parents check your Google profile before booking. Make sure there's a photo showing a family at the table, and state literally in the description that children are welcome and what's available for them. That brings in more bookings than a change inside the venue itself.

More on how this plays out for a restaurant is on the restaurant page; what it costs is on the pricing page.